Research

https://spark.adobe.com/page/77opsJGIljeKH/

Class COM 460-Independent Trend Report. A Research report on current trends of two top athletic brands. Focusing on social media and over brand sentiments

https://spark.adobe.com/page/77opsJGIljeKH/

Class COM 470- Independent Trend Report. A Research report on current trends of two top athletic brands. Focusing on social media and over brand sentiments

Communication Research Semester Long Reports

During the Fall 2020 semester I worked on a research study that looked at consumer buying trends due to COVID-19 in the Tampa area, specifically looking at college students and how they buying behavior has changed, by increasing, decreasing or if it has stayed the same. This research was conducted by a single 16 question survey and two in depth interviews. During this research class skills that were developed were qualtics and excel software, qualitative content analysis, and getting to know and understand netylitcs to understand the consumer trends to see if they will stick or vanish years after the pandemic.

COM 470 Trend Report .pdf

Class COM 470: Independent consumer trend report focusing on buying behavior due to COVID-19. A research proposal, secondary research and background report.

Class COM 470- Final Independent trend report on COVID-19 buying trends. Final research and results from a survey and interviews to see how buying behavior has changed for college age students due to the pandemic.

Group Research Report for Client Ad 2 Tampa Bay

For the class Public Relations campaigns we were tasked with a small group to look into increasing membership for Ad2 Tampa Bay. To achieve this goal we state objectives, and tasks through primary and secondary research to report back to the client on the best practices of increasing membership. Below is our first report.